3M is a global, multinational conglomerate producing a variety of products and cutting-edge solutions. Their product ranges include parts and technologies for anything from power lines, mobile phones, and high-speed trains to scouring sponges in your kitchen and Post-it® notes.
To increase brand awareness in The Netherlands and Belgium, Poet Farmer worked together with 3M to develop campaigns around their Command® Brand. The concept was created, developed and executed by Poet Farmer. Together with two influencers, 12 DIY videos were produced in Dutch and French depicting the everyday practical use of the product line. Landing pages and banners were also created in-house and distributed in the countries using search and display advertising, as well as social media advertising.