3M is a global, multinational conglomerate producing a variety of products and cutting-edge solutions. Their product ranges include parts and technologies for anything from power lines, mobile phones, and high-speed trains to scouring sponges in your kitchen and Post-it® notes.
Poet Farmer was brought on board to promote their new collection of products, Post-it® Teamwork Solutions. The concept was presented, and makeover videos showing the products’ utilities were filmed and edited in-house. Landing pages, banners and ad copy was also created and animated by Poet Farmer.
The result was fun, original content that demonstrated to viewers exactly how the Post-it® Teamwork Solutions could take teamwork to the next level.