Strider Sport International Inc. is a multinational company that makes kid-friendly balance bikes. Their philosophy is that kids can never be too young or too old to learn how to bike. With that outlook in mind, they designed the best balance bike available on the market, allowing toddlers to develop balance, coordination and trust in themselves.
While present in many countries worldwide, they wanted to expand their reach in Europe. In collaboration with Strider® Bikes, Poet Farmer has worked on creating brand awareness in Germany, Spain and France, through paid and organic campaigns on different social platforms.
In addition, Google search, display & remarketing campaigns were set-up to boost sales in the three countries. These campaigns were optimized for conversions, leading buyers to Amazon where they could make purchases online.