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Callista is a Swiss consulting and engineering firm whose 75 experts support organisations with successfully implementing complex digitization and transformation projects. Founded in 2010 and located in Zug, Switzerland, Callista works for a range of well-known companies from a multitude of industries, such as CreditSuisse, Raiffeisen, Twint, UBS and many more.
Poet Farmer helps Callista with everything digital. We crafted their visual identity, stationary, business cards, PowerPoint templates and other template documents. Furthermore we built an intuitive corporate website for this IT service provider. The focus here was on communicating Callista’s positioning as the expert in the fields of Data Engineering, Enterprise Agility and Software Engineering.
Callista Group corporate website
A lacking performance of Callista’s previous website on the aspect of search engine optimization (SEO) was also an important reason to ask Poet Farmer to build a new corporate website. At every step in the process, from the wireframes to the launch, we looked through our SEO goggles, making sure that we optimized everything to the fullest. This means, among other things, the right structure in terms of headings and paragraphs, optimization of the loading speed and a mobile-first approach, but also an extensive advice report in the field of content strategy.