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ETEC: Website development for B2B lead generation

From the early beginning, ETEC has always been motivated to design, manufacture and construct the best heavy equipment that suits their clients’ business needs like no other. With their 10.000 m2 complex with a 3.000 m2 workshop, paint shop and a fully equipped construction department, they are able to develop and manufacture every kind of heavy equipment.

ETEC offers a wide range of zero emission and demolition equipment that is without a doubt the best you can get on the market. However, it needed a place to properly display these machines and inform potential clients about the revolutionary benefits of ETEC’s electric construction equipment. Following an intense collaborative effort, Poet Farmer delivered a fully-responsive, secure and streamlined WordPress website.


The website lets the visitor get to know ETEC’s equipment. Our aim was to come as close as possible to a real-life experience of seeing and touching the machinery as possible. That’s why we worked with high resolution imagery and created 360 degree views of the machinery on the equipment pages.

In addition to the visual aspects, another important objective was to create the ultimate B2B lead generation website. Poet Farmer created a design that gently nudges the user to contacting ETEC or leaving his or her contact information, either by signing up for the newsletter or pre-booking a zero emission machine.

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