Helping moms and babies from developing countries with a better start

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In The Netherlands newborn babies and their mothers are often overloaded with gifts. They can wear a new set of clothes and sleep with a new stuffed animal everyday, while mothers in developing countries are worrying if they can fulfill their babies’ basic needs. While she was expecting her first, Mandy Ladan therefore came up with the concept of MommaLuv. MommaLuv connects mothers to be in The Netherlands with future moms from developing countries. Instead of gifts, Dutch moms ask their family and friends to donate to a mom and baby in a developing country. The concept proved to be very successful: after 8 years almost 2.000 moms and babies in developing countries have been supported, in over more than 14 countries.

In order to further MommaLuv’s reach, Poet Farmer was asked to design and develop a new website. We developed a WordPress website with a fresh design, that clearly reflects MommaLuv’s identity. Instead of having to manually wire transfer a donation, the new website allows MommaLuv to set up personal landing pages for the participants, where family and friends can donate directly with iDeal. A lot easier for the user, and way less paperwork for MommaLuv. A built-in webshop offers people who want to donate a package the opportunity to do so.

Poet Farmer is happy to have contributed to such a good cause, and we will continue support Mandy and her mission with MommaLuv!

Poet Farmer regularly works with non-profit organisations to help them establish a better brand image, spread their message, attract donors and engage with their audience. Feel free to contact us for more information.

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