Netherlands Institute for Multiparty Democracy
Putting the core values of democracy in the spotlight
The Netherlands Institute for Multiparty Democracy (NIMD) works to promote peaceful, just and inclusive politics worldwide. Their approach across all programmes is unique and characterized by dialogue: NIMD brings politicians from across the political spectrum together.
For NIMD, it is often hard to make the impact of the work that they do visible to audiences. For several years now, Poet Farmer has been helping them do so.
First, Poet Farmer designed and developed the nimd.org website, including many new page templates, features and revisions over the years. We also developed an NIMD Light website template, used for various local country office websites, a.o. Colombia and Central America.
One of NIMD’s pillars of work are their Democracy Schools, active in 12 countries. We built a new section for the website, specifically for this topic, with the goal of informing potentials students about the benefits.
Furthermore, Poet Farmer created a campaign revolving around the 5 key values of every democracy, producing 5 videos each dedicated to one of the values. The campaign (Democracy Is) ran in multiple countries over the world.
We successfully applied for Google Ad Grants (a Google Ads program for Non-profit organisations) to further distribute the message across the continents and are actively working to bring the videos under the attention of the target audiences through organic and paid social media management.