Putting the core values of Democracy in the spotlight.

Digital Strategy, Content creation, Conversion

NIMD is the Netherlands Institute for Multiparty Democracy and operates in more than 20 countries around the world.

For NIMD, it is often hard to make the impact of the work that they do visible to audiences. Another difficulty facing them is getting people to understand why the work that they do is necessary.

To tackle this problem, Poet Farmer created a campaign revolving around the 5 key values of every democracy, producing 5 videos each dedicated to one of the values. The campaign ran in multiple countries over the world.

We successfully applied for a Google Grant to further distribute the message across the continents and are actively working to bring the videos under the attention of the target audiences through organic and paid social media management.

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