Santanku’s business imperative lies in the production and sale of coconut-based products.
Poet Farmer was contracted to look into the Santanku business model with an express focus on digitalisation and designing a direct channel between the company and its customers.
The end result is the Santanku web and mobile ERP platform. This comprises of several modules:
This places a user-friendly mobile app in the hands of the end-customer, allowing them to make orders up to a month in advance directly to Santanku.
Sales management module
Web and mobile-app based platform which allows for customer and order management whilst facilitating Santanku internal management of sales staff.
Depot / Inventory management module
Facilitates order and inventory management. Santanku is able to see orders as they are received in real-time and assign them to delivery riders for on-demand delivery.
Accounts management module
Integrated account management system which allows Santanku to manage cash collection and customer accounts. In combination, the modules above serve as an end-to-end ERP that has allowed Santanku to quickly expand its operations to new regions and disrupt existing industry business practices. This platform is now in-action for select regions in Malaysia and will soon be expanded for nationwide use.