HighCoordination lead generation website

HighCoordination is a business intelligence agency with offices in Germany, Switzerland and Singapore HighCoordination helps its clients by implementing state-of-the-art and customised business intelligence concepts and optimising their business processes. The company services clients from multiple sectors, such as the automotive, industrial engineering, aerospace, pharmaceutical, IT and financial sectors.

In the beginning of 2019, Poet Farmer was approached by HighCoordination to provide a review of the current state of HighCoordination’s online presence. The resulting report provided recommendations on areas with room for improvement. Not long after, HighCoordination contracted Poet Farmer to revamp its website.

To kick things off, the project started with a User Journey Webshop. The workshop identified the key stakeholders of the website and their needs. This served as input for the design phase of the project. With only the logo and a colour palette to begin with, Poet Farmer crafted a clean and minimalistic, but inspiring and user-centric design, that works well on all devices. In addition to the visual aspects, another important objective was to create the ultimate lead generation website. Poet Farmer created a design that gently nudges the user to action. For example, to contact HighCoordination or to leave his or her contact information, by signing up for a webinar, downloading a white paper, scheduling a meeting or starting a chat.

Poet Farmer’s development team brought all of these ideas and concepts to live. This resulted in a clean, easy-to-use and stable website for HighCoordination and its clients. An integration was set up with ActiveCampaign to collect and process user data, behaviour and analytics.

TRUECHART lead generation website

Following the launch of the HighCoordination’s website, Poet Farmer was asked to develop a similar website for HighCoordination’s business intelligence solution, TRUECHART. In addition to the website, Poet Farmer built a portal for customers and partners. The portal provides quick access to downloads, marketing materials, a knowledge base and order and pricing forms.

Read about another custom solution we developed: An industrial IoT platform for improving business processes efficiency or contact us for more information.